In bad economy, nonprofits can tap social capital
flickr/brande jackson With the bleak economy, many donors are curtailing giving levels until some of the uncertainty subsides. That makes 2009 a daunting year for fundraisers. Maybe it’s time to stop...
View ArticleNonprofit branding and the role of organizational culture
flickr/onlinewoman I’ve watched the evolution of nonprofit branding since the topic first hit The Chronicle of Philanthropy years ago. Thankfully, a group of marketing thought leaders—including people...
View ArticleNonprofits: Create “customer pathways” to build loyalty
flickr/eggonstilts Recently, I was sent a free copy of You’ve Got to Have Heart, a new book about how to achieve success in the nonprofit sector by Cass Wheeler, longtime CEO of The American Heart...
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